ZAPS

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The Norton Psychology Labs is a set of 60 interactive computer experiments that allow students to experience psychological phenomena and classical experiments in an exciting and interactive online environment.

If you would like to gain access to the ZAPS labs and do not yet have a username and password, click on the below link to visit the ZAPS homepage to register the code that was included with your textbook, or to purchase a new registration code if your textbook did not include one.
ZAPS: The Norton Psychology Labs



Once you have registered and created your ZAPS account, click on the below tabs and follow the links to complete the ZAPS labs related to this chapter. Answer the questions that follow and submit to your instructor’s online Norton gradebook.


Lab 1Lab 2Lab 3Lab 4Lab 5

The Norton Psychology Labs: Feature Net

The Norton Psychology Labs: Feature Net

Questions

1.
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How does the structure of the feature net lead to more efficient word recognition? Why does it sometimes lead to errors?
2.
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Contrast the terms "bottom-up processing" and "top-down processing." How do these two terms relate to the feature net?
3. How might cognitive mechanisms like those of the feature net explain proofreading errors—that is, failing to notice a typographical error in a written document?

Submit to Gradebook:

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