ZAPS

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The Norton Psychology Labs is a set of 60 interactive computer experiments that allow students to experience psychological phenomena and classical experiments in an exciting and interactive online environment.

If you would like to gain access to the ZAPS labs and do not yet have a username and password, click on the below link to visit the ZAPS homepage to register the code that was included with your textbook, or to purchase a new registration code if your textbook did not include one.
ZAPS: The Norton Psychology Labs



Once you have registered and created your ZAPS account, click on the below tabs and follow the links to complete the ZAPS labs related to this chapter. Answer the questions that follow and submit to your instructor’s online Norton gradebook.


Lab 1Lab 2Lab 3Lab 4Lab 5Lab 6

The Norton Psychology Labs: Encoding Specificity

The Norton Psychology Labs: Encoding Specificity

Questions

1. What is encoding specificity? How does the design of this experiment test for an effect of encoding specificity?
2. Looking at the data you generated for this task, which condition was easier—when the words to be recognized were presented in the context of "old words" or "new words"?
3. What about the effect of strong and weak associates? Did this manipulation have the same effect on "old words" as it did on "new words"?

Submit to Gradebook:

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