ZAPS
The Norton Psychology Labs is a set of 60 interactive computer experiments that allow students to experience psychological phenomena and classical experiments in an exciting and interactive online environment.
If you would like to gain access to the ZAPS labs and do not yet have a username and password, click on the below link to visit the ZAPS homepage to register the code that was included with your textbook, or to purchase a new registration code if your textbook did not include one. ZAPS: The Norton Psychology Labs
Once you have registered and created your ZAPS account, click on the below tabs and follow the links to complete the ZAPS labs related to this chapter. Answer the questions that follow and submit to your instructor’s online Norton gradebook.
Lab 1Lab 2Lab 3Lab 4Lab 5Lab 6
The Norton Psychology Labs: Encoding Specificity
The Norton Psychology Labs: Encoding Specificity
Questions
1. What is encoding specificity? How does the design of this experiment test for an effect of encoding specificity? |
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2. Looking at the data you generated for this task, which condition was easier—when the words to be recognized were presented in the context of "old words" or "new words"? |
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3. What about the effect of strong and weak associates? Did this manipulation have the same effect on "old words" as it did on "new words"? |
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Submit to Gradebook:
The Norton Psychology Labs: Memory Bias
The Norton Psychology Labs: Memory Bias
Questions
1. How is the mood-congruent memory bias an example of encoding specificity? |
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2. Consider the data that you generated for this task. Was it easier to remember positive words or negative words? Was this effect the same for both recall and recognition? |
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3. fiogf49gjkf0d What are the implications of the mood-congruent memory bias for people suffering from depression? |
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Submit to Gradebook:
The Norton Psychology Labs: Recalling Information
The Norton Psychology Labs: Recalling Information
Questions
1. fiogf49gjkf0d What are the three explanations for forgetting discussed in your textbook? Which aspects of forgetting are particularly relevant to this task, and why? |
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2. fiogf49gjkf0d How does the concept of a retrieval path relate to this experiment? |
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3. fiogf49gjkf0d Looking at the data you generated for this task, were there any stimulus words that you could not remember, even when provided with a cue word? Why might these cue words have been ineffective in helping you recall the stimulus word? |
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Submit to Gradebook:
The Norton Psychology Labs: Lexical Decision Task
The Norton Psychology Labs: Lexical Decision Task
Questions
1. fiogf49gjkf0d How can the semantic-priming effects demonstrated by this experiment be explained in terms of a network model and spreading activation? |
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2. fiogf49gjkf0d Looking at the data you generated for this task, did you demonstrate any general tendency to respond more quickly to words compared to nonwords? Why might it take longer to make a "word" response compared to a "nonword" response? |
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3. fiogf49gjkf0d You may have noticed that some words appeared more than once during this exercise. How might an experimenter ensure that effects of repetition priming are counterbalanced correctly in a semantic-priming experiment? |
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Submit to Gradebook:
The Norton Psychology Labs: Fan Effect
The Norton Psychology Labs: Fan Effect
Questions
1. fiogf49gjkf0d What is the fan effect and how does it relate to the "degree of fan" discussed in your textbook? |
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2. fiogf49gjkf0d Looking at the data you generated for this task, which kind of sentence was the easiest to verify? Which kind of sentence was the hardest to verify? Try to remember an example of each. |
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3. Draw a network representing the associations that you learned in this exercise. Your network should have six nodes representing people and six nodes representing places, with associative connections drawn between them. How do the nodes of your network differ in degree of fan? |
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Submit to Gradebook:
The Norton Psychology Labs: Stereotypes
The Norton Psychology Labs: Stereotypes
Questions
1. Provide a definition of a stereotype from the perspective of cognitive psychology. In particular, how is a stereotype like a prototype? How is a stereotype related to heuristics? |
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2. fiogf49gjkf0d Explain the logic of the implicit-association task (IAT). How does the IAT demonstrate unconscious stereotypes? |
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3. fiogf49gjkf0d Think of another set of stereotypical associations that could be tested using the implicit association task. Generate a small set of stimuli that could be used to test your hypothesis. |
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Submit to Gradebook: