Evaluating a Design

      Does the design suit its PURPOSE? Do the typeface and any visuals help to convey the text's message, support its argument, or present information? Is there any key information that should be highlighted in a list or chart?

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How well does the design meet the needs of its AUDIENCE? Will the overall appearance of the text appeal to the intended readers? Is the typeface large enough for them to read? Are there headings to help them find their way through the text? Are there the kind of visuals they are likely to expect? Are the visuals clearly labeled and referred to in the main text so that readers know why they're there?

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How well does the text meet the requirements of its GENRE? Can you tell by looking at the text that it is an academic essay, a lab report, a résumé? Do its typeface, margins, headings, and page layout meet the requirements of MLA, APA, or whatever style being followed? Are visuals appropriately labeled and cited?

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How well does the design reflect the writer's STANCE? Do the page layout and typeface convey the appropriate tone—serious, playful, adventuresome, conservative, and so on? Do the visuals reveal anything about the writer's position or beliefs? For instance, does the choice of visuals show any particular bias?

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