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Whenever we write, whether it's email to a friend or a toast for a wedding, an English essay or a résumé,
we face some kind of rhetorical situation. We have a PURPOSE, a certain AUDIENCE, a particular STANCE, a GENRE, and a MEDIUM to consider—and often as not a DESIGN. All are important elements that we need to think about
carefully.

PURPOSE
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AUDIENCE
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GENRE
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STANCE
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MEDIA/DESIGN
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