Whenever we write, whether it's email to a friend or a toast for a wedding, an English essay or a résumé, we face some kind of rhetorical situation. We have a PURPOSE, a certain AUDIENCE, a particular STANCE, a GENRE, and a MEDIUM to consider—and often as not a DESIGN. All are important elements that we need to think about carefully. PURPOSE _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ AUDIENCE _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ GENRE _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ STANCE _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________ MEDIA/DESIGN _________________________________________________________________________________________ _________________________________________________________________________________________ _________________________________________________________________________________________