Chapter Outline

What Is Social Influence?


  • Automatic Mimicry
  • Informational Social Influence and Sherif’s Conformity Experiment
  • Normative Social Influence and Asch’s Conformity Experiment
  • Factors Affecting Conformity Pressure
  • The Influence of Minority Opinion on the Majority

Obedience to Authority

  • The Setup of the Milgram Experiments
  • Opposing Forces
  • Would You Have Obeyed?


  • Reason-Based Approaches
  • Emotion-Based Approaches
  • Norm-Based Approaches