Chapter Outline

Functions of Attitudes

  • The Utilitarian Function of Attitudes
  • The Ego-Defensive Function of Attitudes
  • The Value-Expressive Function of Attitudes
  • The Knowledge Function of Attitudes

Persuasion and Attitude Change

  • A Two-Process Approach to Persuasion
  • Source Characteristics
  • Message Characteristics
  • Receiver Characteristics

The Media and Persuasion

  • The Surprisingly Weak Effects of the Media
  • The Media and Conceptions of Social Reality

Resistance to Persuasion

  • Attentional Biases and Resistance
  • Previous Commitments and Resistance
  • Knowledge and Resistance
  • Attitude Inoculation
  • Changes in Attitude Certainty