Critical Thinking Questions

1. Explain each of the four different functions of attitudes, providing empirical support for each function.
2. Explain the Elaboration Likelihood Model, and discuss how features of the message, the source, and the audience influence the effectiveness of a persuasive attempt.
3. To what extent do media messages result directly in attitude change? How do the media’s persuasive messages indirectly affect our attitudes?
4. How do attention, previous commitment, and knowledge lead to resistance to persuasion? How does attitude inoculation take advantage of those natural aspects of resistance to create resistance to attitude change?

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