Chapter Outline

The Three Components of Attitudes

Measuring Attitudes

Predicting Behavior from Attitudes

  • Attitudes Sometimes Conflict with Other Powerful Determinants of Behavior
  • Attitudes Are Sometimes Inconsistent
  • Introspecting about the Reasons for Our Attitudes
  • Attitudes Are Sometimes Based on Secondhand Information
  • The Mismatch between General Attitudes and Specific Targets
  • "Automatic" Behavior That Bypasses Conscious Attitudes

Predicting Attitudes from Behavior

  • Balance Theory
  • Cognitive Dissonance Theory
  • When Does Inconsistency Produce Dissonance?
  • Self-Affirmation and Dissonance
  • Is Dissonance Universal?

Self-Perception Theory

  • Inferring Our Own Attitudes
  • Testing for Arousal
  • Reconciling the Dissonance and Self-Perception Accounts
  • The Embodied Nature of Cognition and Emotion

Beyond Cognitive Consistency to Broader Rationalization

  • System Justification Theory
  • Terror Management Theory