Chapter Outline

Why Study Social Cognition?

The Information Available for Social Cognition

  • Minimal Information: Inferring Personality from Physical Appearance
  • Misleading Firsthand Information: Pluralistic Ignorance
  • Misleading Secondhand Information

How Information Is Presented

  • Order Effects
  • Framing Effects
  • Temporal Framing

How We Seek Information

  • Confirmation Bias
  • Motivated Confirmation Bias

Top-Down Processing: Using Schemas to Understand New Information

  • The Influence of Schemas
  • Which Schemas Are Activated and Applied?

Reason, Intuition, and Heuristics

  • The Availability Heuristic
  • The Representativeness Heuristic
  • The Joint Operation of Availability and Representativeness