Chapter Outline

Why Do Social Psychologists Do Research (and Why Should You Want to Read about It)?

How Do Social Psychologists Test Ideas?

  • Observational Research
  • Archival Research
  • Surveys
  • Correlational Research
  • Experimental Research

Some Other Useful Concepts for Understanding Research

  • External Validity in Experiments
  • Internal Validity in Experiments
  • Reliability and Validity of Tests and Measures
  • Statistical Significance

Basic and Applied Research

Ethical Concerns in Social Psychology