Chapter Outline

Characterizing Social Psychology

  • Explaining Behavior
  • Comparing Social Psychology with Related Disciplines

The Power of the Situation

  • The Milgram Experiment
  • Seminarians as Samaritans
  • The Fundamental Attribution Error
  • Channel Factors

The Role of Construal

  • Interpreting Reality
  • Schemas
  • Stereotypes

Automatic versus Controlled Processing

  • Types of Unconscious Processing
  • Functions of Unconscious Processing

Evolution and Human Behavior: How We Are the Same

  • Human Universals
  • Group Living, Language, and Theory of Mind
  • Evolution and Gender Roles
  • Avoiding the Naturalistic Fallacy
  • Social Neuroscience

Culture and Human Behavior: How We Are Different

  • Cultural Differences in Social Relations and Self-Understanding
  • Who Are You?
  • Individualism versus Collectivism in the Workplace
  • Culture and Gender Roles
  • Some Qualifications
  • Culture and Evolution as Tools for Understanding Situations