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Adweek

SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
Mon, 15 Jan 2018 18:09:22 +0000
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...

Influencer Marketing in 2018: Becoming an Efficient Marketplace
Mon, 15 Jan 2018 17:00:11 +0000
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Mon, 15 Jan 2018 14:53:14 +0000
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...

Where Is the Line Between Creepy and Creative in Advertising?
Mon, 15 Jan 2018 01:00:56 +0000
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Mon, 15 Jan 2018 01:00:46 +0000
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...

SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
Mon, 15 Jan 2018 18:09:22 +0000
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...

Influencer Marketing in 2018: Becoming an Efficient Marketplace
Mon, 15 Jan 2018 17:00:11 +0000
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Mon, 15 Jan 2018 14:53:14 +0000
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...

Where Is the Line Between Creepy and Creative in Advertising?
Mon, 15 Jan 2018 01:00:56 +0000
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Mon, 15 Jan 2018 01:00:46 +0000
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...

Advertising Age

SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
Mon, 15 Jan 2018 18:09:22 +0000
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...

Influencer Marketing in 2018: Becoming an Efficient Marketplace
Mon, 15 Jan 2018 17:00:11 +0000
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Mon, 15 Jan 2018 14:53:14 +0000
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...

Where Is the Line Between Creepy and Creative in Advertising?
Mon, 15 Jan 2018 01:00:56 +0000
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Mon, 15 Jan 2018 01:00:46 +0000
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...

SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
Mon, 15 Jan 2018 18:09:22 +0000
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...

Influencer Marketing in 2018: Becoming an Efficient Marketplace
Mon, 15 Jan 2018 17:00:11 +0000
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...

Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Mon, 15 Jan 2018 14:53:14 +0000
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...

Where Is the Line Between Creepy and Creative in Advertising?
Mon, 15 Jan 2018 01:00:56 +0000
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Mon, 15 Jan 2018 01:00:46 +0000
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...