Advertising News

Adweek

Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars
Thu, 20 Sep 2018 21:37:35 +0000
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation's capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek's 24 D.C. Rising Brand Stars,...

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Thu, 20 Sep 2018 21:13:57 +0000
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers' reliance on "the duopoly." The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to...

Tough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Thu, 20 Sep 2018 21:00:25 +0000
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a brand that has a pretty good handle on how to market well (understatement), leverages the comedic and musical...

Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Thu, 20 Sep 2018 20:20:24 +0000
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and...

This Startup Wants to Give People the Ability to Take Health Tests at Home
Thu, 20 Sep 2018 19:55:00 +0000
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill...

Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars
Thu, 20 Sep 2018 21:37:35 +0000
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation's capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek's 24 D.C. Rising Brand Stars,...

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Thu, 20 Sep 2018 21:13:57 +0000
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers' reliance on "the duopoly." The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to...

Tough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Thu, 20 Sep 2018 21:00:25 +0000
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a brand that has a pretty good handle on how to market well (understatement), leverages the comedic and musical...

Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Thu, 20 Sep 2018 20:20:24 +0000
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and...

This Startup Wants to Give People the Ability to Take Health Tests at Home
Thu, 20 Sep 2018 19:55:00 +0000
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill...

Advertising Age

Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars
Thu, 20 Sep 2018 21:37:35 +0000
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation's capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek's 24 D.C. Rising Brand Stars,...

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Thu, 20 Sep 2018 21:13:57 +0000
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers' reliance on "the duopoly." The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to...

Tough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Thu, 20 Sep 2018 21:00:25 +0000
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a brand that has a pretty good handle on how to market well (understatement), leverages the comedic and musical...

Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Thu, 20 Sep 2018 20:20:24 +0000
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and...

This Startup Wants to Give People the Ability to Take Health Tests at Home
Thu, 20 Sep 2018 19:55:00 +0000
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill...

Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars
Thu, 20 Sep 2018 21:37:35 +0000
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation's capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek's 24 D.C. Rising Brand Stars,...

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Thu, 20 Sep 2018 21:13:57 +0000
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers' reliance on "the duopoly." The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to...

Tough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Thu, 20 Sep 2018 21:00:25 +0000
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a brand that has a pretty good handle on how to market well (understatement), leverages the comedic and musical...

Instagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Thu, 20 Sep 2018 20:20:24 +0000
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and...

This Startup Wants to Give People the Ability to Take Health Tests at Home
Thu, 20 Sep 2018 19:55:00 +0000
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill...